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G'Day and Welcome. As requested, here is another issue of the
Aussie Wines Newsletter where we share the latest news and tips about Aussie wines,
our Aussie culture and to keep you up-to-date with happenings on our Website
.

Don't hit those Roos!Golfing Hazards
We had a couple of days holiday last week and went down to the South Coast of New South Wales for rest, relaxation and some golf. We thought you may be interested in a couple of shots of the 5th hole. See the obstacles we have to dodge on some of our Golf courses? Incidentally, these hazards are not in the rule book!

Golf hazards not in the rule book.

In This Issue

• Best Buys • No Worries 
   Mate
• A Whiff of Aussie
   Shiraz
• Grape Glut
• The Unusual
    Fruit
• Deep Palate • Girls & Boys • Growth In The
    Millenials

Editor's Comment

Feedback from many of our Newsletter readers are they are now beginning to wonder how they managed to quaff industrial wines before they found us. Thanks for the feedback and we're happy to help.

According to the US Wine Market Council, one in three American adults consumed wine in 2005, compared to one in four in 2003. The survey also found that in the year 2000, 5% of core wine drinkers bought wine on the net and in 2005, this figure had increased to 16%. That’s a total US market of about 300 million cases of wine in 2005, worth more than $25 billion, up by 15.3 million cases.

The other trend we are finding is that more Americans are becoming demanding of the quality of wine they are consuming and are moving up from bulk, purpose produced wine. Estate grown wines and industrial wines are so different, it’s hard to believe they are all covered by the same description.

It’s like comparing kid’s fruit juices with freshly squeezed at home. Sure it’s a pain doing your own squeezing, and it is sure more expensive than buying boxed juice at the market, but what a difference. Estate grown wines are for grown-ups.

Wine News & Tips

Growth In The Millenials
This group is the roughly 70 million Americans between ages 21 to 28 who look at wines that catch their attention. The same survey found they are not as sophisticated as the generation before them, they are more into experimentation, taking advantage of the wider variety of wines available at lower prices. Catchy names, cute labels and price are the motivators.

Good thing these guys have stomachs made of cast iron. Most of us over 40 prefer a smoother enjoyment of food and wine.

Girls & Boys
Survey findings indicated that men, when with male friends, generally drink beer while women tend to drink wine with their female friends. Men however drink wine when they are around women. One male respondent said “Any time women are around, wine is a good choice”.

Deep Palate
A recommended read is a piece by Paul Gregutt for the Seattle Times. Very interesting article about what a wine Seller thinks of the wines she carries. The story can be found on
http://seattletimes.nwsource.com/html/foodwine/2002732174_winecol11.html

The Unusual Fruit
Most fruits produce large quantities of citric acid but grapes don’t. Grapes produce high levels of tartaric acid, which is the only natural source. This acid is essential for fermentation and further quantities are usually added to aid the process, which then produces lactic acid. Lactic acid is the one that makes your muscles burn when you exercise and which gives white wine crispness and red wine it's dryness. As wine ages, the acids soften.

Grape Glut
This is going to be a very interesting year. Everyone’s heard about the oversupply and from what we have seen and heard, there is an awful lot of shocking grape juice already slurping around in stainless steel vats. The great wine paradox is good wine sells itself. bad wine has to be gotten rid of. Careful out there, cheap is going to be mainly terrible. Maybe 20% only is going to be okay, but you might have to waste a lot of $10 buys before you find it. We will see if we can find some good ones for you, although it hasn’t happened yet.

A Whiff of Aussie Shiraz
It's no secret that we Aussies love our Shiraz. Can't get enough of the stuff. Next time you taste Shiraz, give your glass a good swirl to unleash the aromas; • Berries • Spice • Oak • Eucalyptus • Chocolate. Check out Red Wine Styles
in the Wine Basics section of our website for all the info you need to recognise a good Aussie Shiraz. Plus other Australian red wine styles.

On Our Website

Best Buys
Now the Holiday Season is over and you've managed to avoid a heart attack after receiving your credit card bill, you're maybe thinking about your wine drinking enjoyment for the year ahead. Winter’s end is still mainly red wine drinking Season, so I want to let you know about 4 of the best Red wines you will ever taste. And there's an extra 10% off ALL our wines at the moment. 

Cape Barren Shiraz 2004
  is on run out. We are getting very low in stock and it's on special. Robert Parker is in rave mode about this one. HURRY and buy now.

Fermoy Estate Cabernet Sauvignon 2002 is also down to our last 80 cases. This is my favourite Cab Sav. Don’t worry about cellaring for the future - drink it NOW. It's beautiful, mellow and the best example of West Australia’s, Margaret River reds that you’re going to taste. An incredible price for a wine this good.

Kingston Estate Sarantos Merlot 2003. If you are one of the people who are fans of Aussie Merlot but are getting too much of a sugar hit, graduate to Sarantos. It’s sweet in the Merlot grape style but won’t have you running around like a kid on soda. Price is good, wine is fantastic.

Somerset Hill Pinot Noir 2004. The film Sideways made Pinot the fastest growing wine variety in the US last year and this will explain why. There are some really 'crook' Pinot’s out there in your liquor store, so grab this one. Guaranteed beautiful!

Our Easy Shipping means "No Worries Mate"
For just US$3.00 per bottle, we home deliver your wine anywhere in the world . For our US customers, there is absolutely no more to pay. This price includes all duties, taxes and our terrific insulated packing. We arrange everything for you - just sit back and wait for your delivery. Visit Easy Shipping
for all the answers to any questions you may have.

Feedback
We appreciate your emails and feedback and please, keep it coming. If you have questions on any subject, would like to see a particular topic covered in the Newsletter or would just like to comment, please drop us a line.

Cheers & "bottoms up"
Wayne Moore
AussieWinesOnline

 
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